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The idea


For thousands of years human beings have dreamt of the perfect utopia, a world free of conflict, hunger and unhappiness. In a world divided by labels and borders such as ours, this imagined future is only achievable through unity. When we act individually, we can solve our own problems; when we act together, we can help address global challenges. Take any social movement – seemingly impossible situations can be transformed simply by igniting passion and purpose in a crowd. Compared to the political and cultural movements of other generations, today we have powerful online platforms at our disposal, sending ideas and inspiration across continents in nanoseconds. Only by uniting our voices behind the same goal can we unlock the power of collective imagination, necessary to achieve and sustain change. We know the future we want. And we know what needs to be done.

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